ELEVATING GROOMING AND CONFIDENCE ON YOUR WEDDING DAY
Weddings are a time of joy, love, and celebration—a day where every detail is planned to perfection. While the bride often takes centre stage, the groom’s preparation is just as crucial. Ensuring the groom and his party are groomed, relaxed, and ready to step into their new life with confidence is the mission behind Groom The Groom, a unique wedding day service based in Lisburn. Founded by Claire Boyle, a passionate entrepreneur, wife, and mother, Groom The Groom is revolutionising how grooms approach their wedding day preparations.
Claire Boyle runs the business from Lisburn, where she lives with her two boys, Teddy and Ruben. Since 2016, Claire has grown her business from a single salon into two thriving locations under the name The Barbers Den —one in Lisburn and the other in Ballynahinch. Over the years, Claire has earned an impressive nine awards, building a fantastic team and expanding her offerings to include specialised services like the SkinBase Hair Loss System at her private hair loss clinic. The idea for Groom The Groom was born from Claire’s own wedding experience. On her big day, Claire had a professional help her with her dress and create a calm atmosphere. Realising there wasn’t a similar service available for grooms, she saw an opportunity. After discussing her idea with a wedding supplier, Groom The Groom was launched to fill this gap in the market, offering grooms a stress-free morning. Claire’s background in the hair and beauty industry spans over 18 years, her success in her ventures, coupled with her personal experiences, paved the way for Groom The Groom to become an essential service for grooms in the area. The Barbers Den has established itself as a premier destination for male grooming in Lisburn and Ballynahinch. What started as a traditional barber shop has evolved into a comprehensive grooming venue that caters to all aspects of men’s grooming needs. Whether it’s a classic haircut, a modern style, or a precision shave, The Barbers Den delivers top-tier service that leaves every client feeling refreshed and confident. The salons are more than just places to get a haircut; they are spaces where men can relax and enjoy a grooming experience tailored to their needs. The welcoming and professional atmosphere at The Barbers Den makes it a staple in the community, attracting a loyal clientele who trust Claire
and her team to keep them looking sharp.
One of the standout features of The Barbers Den is its private hair loss clinic. Recognising the impact that hair loss can have on a man’s confidence, Claire expanded her services to include stateof- the-art hair loss treatments. The clinic is designed to provide a confidential, supportive environment where clients can explore their options without stigma or embarrassment. The SkinBase Hair System is a revolutionary non-surgical solution for hair loss. This system is tailored to each individual, ensuring a perfect match for hair type, colour, and style. Whether clients are dealing with thinning hair, pattern baldness, or other forms of hair loss, it offers natural-looking results without the need for invasive procedures. The system is carefully crafted to blend seamlessly with existing hair, providing a boost in confidence and a renewed sense of self.
Groom The Groom operates on a simple yet profound philosophy: to removethe stress and ensure a structured, enjoyable morning for the groom and his party. Claire realised early on that many grooms were missing out on the support they needed on their wedding day. Details like having shirts ironed, hair styled, and making sure everyone is ready on time are often overlooked, these small but significant tasks are now expertly handled by Claire and her team, allowing the groom to focus on what truly matters—celebrating his special day. Claire will travel to your home or to wherever you are staying before your
wedding. For Claire, the most rewarding aspect of her work is seeing the transformation in her clients. “A haircut can really lift your mood,” she says, highlighting how the right grooming can boost confidence and set a positive tone for the day. The smile on a groom’s face when he sees himself in the mirror, fully prepared and looking sharp, is what drives Claire. Since entering the wedding industry, Claire has noticed a shift in how men approach grooming. More men are now seeking services that enhance their well-being and appearance, leading to a growing demand for the specialised services offered by Groom The Groom and
The Barbers Den. Every business faces challenges, and Groom The Groom is no exception. However, Claire’s journey has been marked by growth and adaptation. From expanding The Barbers Den to launching Groom The Groom and the private hair loss clinic, Claire’s ability to recognise opportunities and meet her clients’ needs has been key to her success. Looking ahead, Claire has exciting plans for her businesses. She aims to continue expanding her skill set, offering educational opportunities, and providing her clients with even more comprehensive grooming and hair care services. Reflecting on her journey, Claire offers advice to those considering starting their own business: “Feel the fear and do it anyway. If you have enough passion for your business and desire, you will succeed.” Claire’s belief in herself, combined with her dedication to her clients, has led to the growth of her businesses and the creation of services that truly make a difference. Claire is set to keep transforming how men approach grooming and wedding day preparation for years to come.
T: 079 6042 4731
e: groomthegroom@outlook.com
www.groomthrgroomni.co.uk
